I on a journey… (sic)

Singapore September 13th, 2007

Nope, that’s no grammatical error. At least not on my part, and at least not on the minds of the publicity people when they decided to do something like this:

I On A Journey

I nearly fainted and died when I read the rest of the ads – I on a destination, I on a haute, I on a whatever… For goodness sake! It’s I AM. I-A-M. I am on a destination, where journeys begin! Goodness! What happened to the English in Singapore? It’s like….

Me: Hello… where are you now?

Friend: Oh, I on the bus/train/car/bicycle now.

Or…

Me: Hey, isn’t that you in the TV programme?

Friend: *shouts out to mum* hey ma! I on TV! I on TV!

Or…

Me: Oh, why are you still at home?

Friend: Oh, I on MC today…

What happened to the “am”? Argh! AM. AM. A-M. AM… come’on kids, follow me.

A…. M…. AM! I am on a bus. I am on a train. I am on medical leave. A..M… AM!

Argh. I am not a grammar police… but it’s drying me nuts. And now, they use it on advertisements! 🙁

Ed: Actually the ads were meant to promote the new residence at Orchard Turn, which unfortunately, is named Ion Orchard. The author wonders if the new building will be charged, and if it’s going to be positive or negative.



Reader's Comments

  1. Miccheng | September 13th, 2007 at 3:05 pm

    Gee… i very sad… 😀

  2. moby | September 13th, 2007 at 11:58 pm

    Initially I thought it was a bad case of grammar gone wrong, until I realised the “I On” bit actually meant “eye on” as in, “the fabulous residents of this magnificent condominium project always have their EYE ON whatever and they’re with the IN crowd”.

    Or whatever.

    Silly name for a condo anyway.

  3. Daphne Maia | September 18th, 2007 at 4:33 am

    i get really obsessed abt correcting grammatical errors too. in this case, i also found it to be an eyesore when i saw it. no doubt they meant for it to be that way, but it’s just WRONG.

  4. felix | September 18th, 2007 at 12:30 pm

    did they mean

    ION – A destination, where journey begins?

Leave a Comment

%d bloggers like this: