I just saw the music video at http://www.mda.gov.sg/wms.www/video.htm. Hmm… I don’t quite know what to make of it, but can someone tell me what was the MV all about?

I have made some observations though, that:

  • It was generally a good effort
  • People who were in the MV didn’t quite know how to rap (but that’s ok)
  • There was at least one person who looked like he/she was forced to do the "yo-yo-check-it-out" sign
  • It was one brave guy who donned the red underwear cape

I’m not sure what to make of it. Really. I’m in… shock!!! *gasp*

Update: So it’s in the news after all! =P

YES, yes, y’all, they don’t stop!

The top brass in the Media Development Authority (MDA) have pulled in 20,000 views on the video-sharing website YouTube in just two days.

It is a feat few local acts manage. A video of opposition leader Chiam See Tong during the last General Election – considered well watched – has been viewed only about 11,000 times.

The MDA video, classified under ‘comedy’ on YouTube, features the agency’s senior people jabbing their fingers in the air and rapping about a vibrant Singapore.

It was produced to showcase the agency’s work on the media scene.

The brainchild of MDA communications director Cassandra Tay, the four-minute clip was first shown at a staff conference in April.

It was also screened at the reception areas of offices and to new staff.

The rap video was so well received that it was later sent to those in the industry in a memory drive together with the agency’s annual report.

A version was also put on its website.

The public cottoned on after newspaper reports this week and so far, at least six copies of the video have been put up on YouTube.

Article obtained from straitstimes.com on 23rd November 2007



Reader's Comments

  1. Daphne Maia | November 23rd, 2007 at 10:39 pm

    i watched it over breakfast this morning. really… quite… how shall i put this gently… hmm. amusing?

    hahahahahahaha.

  2. Music Mp3 Albums - Everything about music » The MDA rap music video (in convulsions now) | November 23rd, 2007 at 10:59 pm

    […] FileMP3.org wrote an interesting post today!.Here’s a quick excerpt I just saw the music video at http://www.mda.gov.sg/wms.www/video.htm. Hmm… I don’t quite know what to make of it, but can someone tell me what was the MV all about? I have made some observations though, that: It was generally a good effort People who were in the MV didn’t quite know how to rap (but that’s ok) There was at least one person who looked like he/she was forced to do the “yo-yo-check-it-out” sign It was one brave guy who donned the red underwear cape I’m not sure what to mak […]

  3. spyer | November 24th, 2007 at 12:27 am

    I have said enough in everywhere. Someone commented that William Hung was better. I can only take so much of it.

    The creative juice behind the (bad) rap.

    The video was produced by local production house Threesixzero Productions.

    It enlisted director Daniel Stevenson from Australia and the music was written by local composer Bernard Teo.

    The lyrics were a collaboration between songwriter Mohd Sharin and MDA officers.

    News Link

  4. spyer | November 24th, 2007 at 12:06 pm

    This is good.

    A spoof on the MDA (bad) rap.

    MDArena

  5. The MDA rap music video (in convulsions now)-legal mp3 music downloads | January 3rd, 2008 at 3:30 am

    […] roel wrote an interesting post today onHere’s a quick excerptIt was generally a good effort; People who were in the MV didn’t quite know how to rap (but that’s ok); There was at least one person who looked like he/she was forced to do the “yo-yo-check-it-out” sign; It was one brave guy who donned … […]

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